Dancing Elephants and Leaping Jaguars: How to Excel, Innovate, and Transform Your Organization the Tata Way by Mithas Sunil
Author:Mithas, Sunil [Mithas, Sunil]
Language: eng
Format: epub
Publisher: Finerplanet
Published: 2014-11-19T16:00:00+00:00
Pre-2008
Jaguar began in 1922 as Swallow Side Car company; the first Jaguar was launched in 1935; the first Land Rover emerged in 1948; Jaguar launched E-Type in 1961; Land Rover created SUV segment by launching Range Rover in 1970; Jaguar Land Rover merged as part of Premier Automotive Group in 2002.
2008
Tata Motors acquires JLR from Ford. Sale completed in June 2008.
2009
JLR weathers the financial crisis.
10 Model Year launches of Range Rover, Range Rover Sport, Discovery, and XJ—critical foundation for future profit growth.
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